High Twin carriageway model chain Next saw sales tumble 34% because it bore the brunt of coronavirus, with wedding outfits and work attire critically badly hit.
Alternatively, enterprise had confirmed “more resilient than we expected”, the firm said.
Pre-tax earnings used to be £9m for first half of of the year.
Next said it used to be fortunate that half of of its revenues had been already coming from online sales before the onset of the pandemic.
It also said sales held up better at Next’s out-of-metropolis stores, which possibilities can drive to more with out problems.
Dwelling, kid’s do on, loungewear and sportswear sales did smartly.
Next has revised its earnings forecast for the beefy year from £195m to £300m.
“From a enterprise standpoint, the pandemic has been hugely costly and disruptive,” the firm said.